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This web page sportbaby.co.uk had the following on the web site, "We use cookies to give you the best possible online experience as many features of our website are dependent on their use." We saw that the webpage said " Cookies stored on this website are used purely for customer identification and are not used for tracking or advertising purposes." It also said " By continuing to use this website, it will be assumed that you have given your consent to accept cookies from us. Kids Rash Vests and Shorts." The header had Kids swimwear as the highest ranking optimized keyword. It is followed by baby swimwear, sun protection, and kids waterproofs which isn't as ranked as highly as Kids swimwear. The next words sportbaby.co.uk used was baby snowsuits. kids ski wear was included but could not be viewed by search crawlers.